Opinion
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Breaking Up with AVE: The Toxic Relationship PR Refuses to End
AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the dead.…
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Unlocking Nigeria’s Energy Future: The Case for CNG Adoption – By Olusola Aluko
Nigeria has faced the dual challenges of energy poverty and environmental degradation for many years. However, a promising revolution is…
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Why Analyzing Media Sentiment by Frequency is Holding You Back
As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a…
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Why Your PR Report Must Include CEO Metrics — Or Risk Losing Their Interest Entirely
Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost…
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Rivers: A State of Troubled Waters – By John Kokome
Events in recent times have further shown that all is not well with Nigeria’s structure and governance approach with a…
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PR Nightmares: Why Your Client Should Never Find Negative News Before You Do
Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene.…
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Leveraging the Kendrick Lamar Blueprint: How African Artists & Brands Can Maximize Global PR Impact
If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence at…
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Nigeria @64: A Sleeping Giant! – By John Kokome
Nigeria—often referred to as the “Giant of Africa”—continues to arouse conflicting emotions of hope and disappointment 64 years after gaining…
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