Opinion
-
The Power of Rebranding and How Al-Jolani is Reshaping His Narrative for Global Audiences ~ by GodwinJP
Abu Mohammad al-Jolani, the leader of Hayat Tahrir al-Sham (HTS), has undergone one of the most striking rebranding efforts in…
Read More » -
Damn Facebook and Instagram: a painful digital exile – by Godwin JP
One minute, you’re scrolling through your feed, chuckling at memes, replying to DMs, and basking in the glory of your…
Read More » -
Nigeria @64: A Sleeping Giant! – John Kokome
Nigeria—often referred to as the “Giant of Africa”—continues to arouse conflicting emotions of hope and disappointment 64 years after gaining…
Read More » -
“Why Letting PR Agencies Evaluate Themselves Could Be Hurting Your Brand”-Philip Odiakose
Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a positive image, communicate effectively…
Read More » -
“Why Your Brand Stories Don’t Show Up: The Connection Between Low SEO and Missed Mentions”
In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of…
Read More » -
David vs Goliath: Ancient Tactics for Modern PR Success ~ by GodwinJP
In the annals of history, few stories are as emblematic of the underdog triumphing against overwhelming odds as the biblical…
Read More » -
Why Measurement and Evaluation is Necessary for the Growth of the PR Industry: A Nigerian Perspective By: Philip Odiakose
As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege…
Read More » -
What Support Do Women Entrepreneurs Need? How Visa and the Visa Foundation are Helping Level the Playing Field for Women Entrepreneurs in Africa
“What support do you need?” Five simple yet critical words posed to me two weeks into navigating a new job…
Read More » -
Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit – Philip Odiakose
Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic…
Read More » -
Navigating the Complexities of Media Monitoring: Strategies for Effective Brand Media Intelligence Gathering
In today’s media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead…
Read More »