Opinion - Brand Mirror

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Breaking Up with AVE: The Toxic Relationship PR Refuses to End

AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the dead.…

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Nigeria has faced the dual challenges of energy poverty and environmental degradation for many years. However, a promising revolution is…

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As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a…

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Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost…

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Events in recent times have further shown that all is not well with Nigeria’s structure and governance approach with a…

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Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene.…

Brand MirrorNGFebruary 25, 2025

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If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence at…

Brand MirrorNGOctober 1, 2024

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Nigeria—often referred to as the “Giant of Africa”—continues to arouse conflicting emotions of hope and disappointment 64 years after gaining…