The Brand Management Academy (BMA) has held a well-attended ceremony on Saturday, June 14, 2025, in Lagos to inaugurate its Alumni Network as well as install the executive. This historic gathering marked the official launch of a growing body of over 450 marketing and sales professionals trained by BMA, spanning industries and multinational companies across the globe.
Born from a shared vision to shape the future of brand leadership in Africa and beyond, the BMA Alumni Network brings together top-tier talent, seasoned executives, C-suite leaders, and high-potential professionals who have all passed through the Academy’s rigorous and world-class brand and sales management programs.
“This is more than just a reunion,” says Olusegun X. Akinyemiju, President of the BMA Alumni Network. “It’s the birth of a movement. A strategic community of commercial leaders committed to raising the bar for business excellence across the continent. Our collective impact starts now.”
The incoming executive members were elected in one of the fiercest elections within the Alumni early in February this year. The election got the attention of external stakeholders, drawing the attention of industry leaders to take a cue on how marketing techniques can be deployed in any election.
The BMA Alumni Executive team includes:
- President – Olusegun X. Akinyemiju,
- Vice President – Olalekan Okeowo
- Social and Engagement Director – Ayokunumi Kehinde
- Finance Director – Dorcas Akoh
- Welfare Director – Ehigie Chika Ruth
The inauguration ceremony will serve as the another gathering of the alumni body, offering a powerful platform for networking, celebration, and collective storytelling. Highlights of the event will include keynote sessions, alumni showcases, industry spotlights, and an after-party designed to solidify the camaraderie that the BMA spirit represents.
The creation of the BMA Alumni Network represents a pivotal step in advancing the founder’s mission to nurture world-class brand custodians. Since its inception, the Brand Management Academy has focused on empowering professionals with the discipline, frameworks, and strategic mindset required to drive brand excellence across sectors: FMCG, tech, finance, telecommunications, manufacturing, and beyond. It is the Power of Community in Brand Leadership.
Dr. Abiodun Ajiborode, Founder of BMA, emphasized: “The alumni network was always part of the vision. We didn’t just want to train individuals—we build an ecosystem of industry leaders. A platform where like-minded leaders grow together, challenge one another, and leave a lasting imprint on the brands and markets they serve.”
The alumni body is now stepping into that vision with energy, clarity, and purpose. With plans for mentorship programs, industry-led discussions, professional development, and social impact initiatives, the BMA Alumni Network is poised to become a transformative force in marketing leadership across Africa.
The inaugural ceremony is not just a celebration of beginnings. It is a declaration of intent. An intent to lead, to connect, and to amplify the value that exceptional brand professionals bring to business and society. As the alumni network takes flight, the Executive Committee, supported by a passionate volunteer base, is already driving plans to strengthen community engagement, build strategic partnerships, and foster innovation through collaborative leadership. Looking Ahead: The BMA Alumni is a platform for Legacy and Leadership
“We are just getting started,” added the Alumni President. “The power of BMA lies not just in what we learned, but in what we’ll build together.”
