P+ Measurement Services
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News
P+ Expands Media Intelligence Offering with Sentiment Depth Framework and CEO Analytics Module
P+ Measurement Services, Nigeria’s foremost media intelligence consultancy, is proud to announce the launch of its newly developed Reputation Sentiment Intelligence…
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Brands
Glo, Goldberg, and Orijin Lead Brand Exposure at Ojude Oba 2025 Amid Global Media Surge
The 2025 edition of the iconic Ojude Oba Festival has emerged as one of Nigeria’s most impactful cultural events in terms of…
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Opinion
Breaking Up with AVE: The Toxic Relationship PR Refuses to End
AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the dead.…
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Opinion
Why Analyzing Media Sentiment by Frequency is Holding You Back
As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a…
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News
Market Leaders Emerge: Ride-Hailing, Banking, and Telco Brands Capture Positive Media Traction in Q1
Following the Central Bank of Nigeria’s directive to harmonize exchange rates and the subsequent spike in the dollar-to-naira rate—reaching over…
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Opinion
Why Your PR Report Must Include CEO Metrics — Or Risk Losing Their Interest Entirely
Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost…
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News
Nigeria’s Leading Media Intelligence Agency, P+ Measurement Services, Announces the 28th Edition of EVALUATE PR
P+ Measurement Services, Nigeria’s foremost media intelligence and communications measurement agency, proudly announces the 28th edition of its highly anticipated…
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