P+ Measurement Services
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Brands
Beyond Digital: Why Nigerian Banks and Corporates Still Bet Big on Print Media Advertisements
P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its Q1 2026 Print Media Advertising & Placement Audit, reaffirming the…
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Brands
As AI Reshapes PR, EvaluatePR Examines Trust, Truth and the Future of Communication
P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, will host the 31st edition of its flagship…
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Brands
Reputation Economy: How Nigerian Brands Won and Lost Public Trust in 2025
P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its 2025 Industry Media Reputation Report, revealing that corporate…
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Brands
From Outputs to Outcomes: P+ Measurement Services Leads Nigeria’s Conversation on Measuring What Matters
P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, will proudly host the 2025 edition of AMEC Measurement…
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Brands
P+ Measurement Services at 10: How Nigeria’s First Independent Media Intelligence Agency Changed the PR Landscape.
P+ Measurement Services, Nigeria’s first independent media intelligence and PR measurement agency, is marking its 10th anniversary this November. Founded…
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Brands
Nigeria’s Q3 2025 Media Sentiment Analysis: Reputation as the New Currency of Trust
As Nigeria’s media environment continues to evolve, brand sentiment has emerged as a key indicator of reputation, revealing how corporate narratives influence…
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News
P+ Expands Media Intelligence Offering with Sentiment Depth Framework and CEO Analytics Module
P+ Measurement Services, Nigeria’s foremost media intelligence consultancy, is proud to announce the launch of its newly developed Reputation Sentiment Intelligence…
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Brands
Glo, Goldberg, and Orijin Lead Brand Exposure at Ojude Oba 2025 Amid Global Media Surge
The 2025 edition of the iconic Ojude Oba Festival has emerged as one of Nigeria’s most impactful cultural events in terms of…
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Opinion
Breaking Up with AVE: The Toxic Relationship PR Refuses to End
AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the dead.…
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Opinion
Why Analyzing Media Sentiment by Frequency is Holding You Back
As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a…
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