Philip Odiakose
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News
Segun McMedal Appointed Strategic Book Ambassador for “The Science of Public Relations”
In a significant move to advance public relations measurement education and practice in Nigeria and across Africa, renowned communications strategist…
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Opinion
Breaking Up with AVE: The Toxic Relationship PR Refuses to End
AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the dead.…
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Opinion
Why Analyzing Media Sentiment by Frequency is Holding You Back
As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a…
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Opinion
Why Your PR Report Must Include CEO Metrics — Or Risk Losing Their Interest Entirely
Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost…
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Opinion
PR Nightmares: Why Your Client Should Never Find Negative News Before You Do
Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene.…
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