Philip Odiakose
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Opinion
Why Measurement and Evaluation is Necessary for the Growth of the PR Industry: A Nigerian Perspective By: Philip Odiakose
As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege…
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Opinion
Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit – Philip Odiakose
Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic…
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Opinion
Navigating the Complexities of Media Monitoring: Strategies for Effective Brand Media Intelligence Gathering
In today’s media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead…
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News
TMKG Consulting Enters into Partnership with P+ Measurement
TMKG Consulting, a pioneering force in Out-of-Home (OOH) media auditing in Nigeria and P+ Measurement Services, the country’s leading independent PR measurement…
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News
Nigeria’s Philip Odiakose named one of the Judges for 2023 Global awards
The Association of Measurement and Evaluation for Communication (AMEC), a renowned international organization dedicated to advancing the field of communication…
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10 Years in Media Monitoring and Intelligence Profession: Lessons Learned
As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience…
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