In a revolutionary step poised to reshape the music industry throughout Africa, Mdundo, the foremost African platform for music streaming and downloads, is restating its resolute dedication to bolstering artists and overhauling the sector through clear and equitable royalty disbursement methods.
Anticipating a remarkable payout ranging from $1.2 million to $1.5 million in the upcoming year, Mdundo is leading the charge for artists’ economic prosperity and establishing a framework that ensures legitimacy and sustainable income within the music sector.
Currently, Mdundo prides itself in its diverse and extensive roster of over 100,000 content providers, solidifying its market position as the go-to platform for music discovery across the African continent.
According to Mdundo.com CEO, Martin Nielsen, “One of the core pillars of our mission is to support African musicians and ensure they receive their deserved earnings. To date, approximately 156,000 African artists have benefited from Mdundo’s innovative payment system, empowering them to earn sustainable incomes from their craft.
“The strategic collaborations we have established with prominent agencies and brands throughout Africa stand as evidence of the shared ambition to cultivate progress and prosperity within the African music industry. By investing in advertising on Mdundo.com, our agency and brand partners are actively influencing artist earnings, delivering crucial financial backing to musicians, and propelling the industry towards greater achievements.”
The outcomes stemming from our joint endeavours with agency and brand allies remain truly impressive. Speaking on this, Mdundo.com CEO, Martin Nielsen, extended his gratitude to partners for their unwavering support and mutual alignments.
“Their dedication to investing in advertising on our platform has yielded a significant influence on the African music landscape, bolstering artists and the platform’s expansion. By acknowledging the vital role of backing homegrown musicians, these brands are setting a remarkable standard for other enterprises to emulate. They showcase their resolute commitment to cultivating talent and enhancing the vibrant African music culture.”
He also added that the Mdundo Brandlift Tool stands as a testament to their pursuit, offering partners invaluable insights into their extensive mass market audience, further underlining the transformative potentials of collaborating.
As the brand continues to journey, Mdundo remains dedicated to creating a thriving ecosystem where artists can flourish, music can thrive, and cultural heritage can be celebrated. Together with partner brands and its vast community of artists and music enthusiasts, Mdundo is shaping the future of African music, ensuring a fair and prosperous industry for all. For more information visit: www.mdundo.com
